As RIM Writes Off The Playbook, The Pressure is on Microsoft to Make a Complete Windows 8 Tablet [Opinion]
If there wasn’t enough pressure on Microsoft with Windows 8, RIM just gave them a reminder that they need to get their tablet strategy right on Day One.
This morning the Wall Street Journal reported that RIM is taking a $485 million charge for their lackluster tablet, the Playbook. The charge comes by way of a markdown in the value of the massive inventor that RIM still has of the devices. It is a brutal and costly reminder that if you kinda-sorta-maybe-woulda-shoulda your tablet strategy, the price can be steep. Very steep.
Which turns my attention to Microsoft. Redmond has made it clear that Windows 8 will be designed with tablets in mind. It will have the Metro UI that us Windows Phone users have loved, will be touch input ready and looks to be the first real significant update to the flagship OS since, dare I say, Windows XP. To this point Microsoft has been somewhat coy about what they ultimately will do with tablets – will they be x86? Will they be ARM? Will they be both? – but it is clear that the company sees tablets as a part of their future.