There was an undertone at the Google event yesterday that didn’t necessarily go unnoticed but certainly wasn’t put to the fore. Google is serious about Project Fi. For those who don’t know, Project Fi is the mobile service that Google launched in April of this year and it uses a unique combination of existing carriers (T-Mobile and Sprint) as well as always on Wi-Fi to make calls and consume data on your device. It is a pay-as-much-as-you-use plan meaning that if you have a 3GB data plan and only use 1GB, you only pay for that 1GB, not the entire 3GB like traditional carriers. With the base package of $20 giving you unlimited calls and text then just $10 per gigabyte of data, the plan is cost effective when you compare it to other carriers.
To this point Project Fi has been invitation only and only available on the Nexus 6. Google, wisely, has wanted to control the number of people on the service so they can better manage expectations and experiences. After yesterday however, it is clear that Google is committed to Project Fi with the addition of the Nexus 5X and Nexus 6P but also the payment plan you can sign up for on these devices when you sign up for Project Fi. While it certainly isn’t the flood gates opening, it is more than the trickle of invites that have been committed to so far.
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