Alphabet, the parent company of Google, posted earnings of $26 billion in the 4th quarter of 2016. That is an increase of 22% over the same period in 2015. Those earning yielded a profit of $5.3 billion for the company which was in increase of $300 million from the previous quarter. As with previous quarterly reports, the banner brand for Alphabet is Google. It lead the way as far as earnings go at $25.8 billion that yielded profits of $7.8 billion for the division.
Adverts continue to be the main revenue stream for the company with $22.4 billion earned from them in Q4 2016. But non-advert revenue also increased to just over $3.4 billion. Google did not break down exactly where this increase came from but undoubtedly the hardware division, who is behind the Google Pixel.
Clearly the Pixel contributed to that growth. Google still can’t keep them in stock and demand remains very high.
Google Pixel in Really Blue
As for other interesting tidbits from the financials, Alphabet’s Other Bets saw a $112 million increase in revenue over Q4 2015. That revenue total was up to $262 million. Meanwhile operating loss came down some 10% to $1.09 billion. The vast majority of that operating loss is in the Other Bets.
To read the full details of the financial report, head over to the Alphabet Investor site to view all of the statements.
