A new report from Voicebot.ai suggests that 19.7% of Americans have at least one smart speaker in their homes with nearly 72% of them being Amazon Echo devices powered by Amazon Alexa. The report goes on to suggest that by the end of the year, nearly 50% of households will have at least one smart speaker in their house.
The reports is based on a survey of 1,057 US adults and extrapolated from there. While it may not be the largest sample size, it does give a solid indicator of where smart speakers going in the market and their adoption rate. While Echo adoption was at 71.9%, Google was a distant 2nd at 18.4%. The likes of the Hardon Karmon Invoke, powered by Microsoft Cortana, falls into the “other” category which accounted for 9.7% of devices.
While those numbers are not impressive for Google, you have to keep in mind that Google Home only debuted in November 2016, a full two years behind Echo. They still have a lot of catching up to do and clearly Google Home and Google Assistant are key future products for the Mountain View company.
Other interesting statistics from the Voicebot.ai report include:
- 65.7% of respondents have one smart speaker in their home while 8% have three speakers
- The Living Room is the most common place for the smart speaker to be placed
- 57.8% of smart speakers users are male, 42.2% are female
- Nearly 63% of owners use their smart speaker daily
The full report is a free download from Voicebot.ai. You will just need to register with them and a link to the report will be emailed to you.
