OnePlus Abandons Invite System for OnePlus 3
As I posted yesterday, OnePlus plans to launch their next flagship device, the OnePlus 3, on June 15th. Perhaps the better news for OnePlus fans is the fact that, for the first time, you won’t need an invite to purchase the company’s new phone the day it goes on sale. That’s right, the invites are gone!
For those of you who aren’t familiar with what I’m referring to, let me give you some background. With the launch of the original OnePlus One, the OnePlus 2 and the OnePlus X, the company required that you have an invite to purchase the phone. An invite was acquired by requesting one from the company and later by contributing to their forums, you could move up in queue. The idea for OnePlus was to allow them to see a reasonable representation of demand for the device so they could keep manufacturing overhead (extra inventory down) under control. It was a great concept for the company, but one that pretty much failed from a customer experience perspective.