Google Assistant to be The Center of a Google Store Revamp
For the second time in less than six months, it looks like Google is going to be revamping the online Google Store. A report from Bloomberg, citing unnamed sources within Google, suggests that the revamp will have Google Assistant front-and-center in the redesign where Google will sell their devices and those of sister Alphabet companies like Nest.
The move is in response to Amazon and their own digital assistant, Amazon Alexa. Amazon had a two year start on Google when it came to personal AI-driven assistants, with Amazon still holding an estimated 68% market share with their Amazon Echo devices compared to the 25% for Google with Google Home. The disparity has the Mountain View company worried and they are going all out to meet Amazon head on in the space.