How Online Algorithms Actually Work
An algorithm is a self-contained step-by-step set of operations to be performed. Simply, it’s a procedure or formula for solving a problem. We teach our technology the basics and expect that ingenious marketing algorithms will continue to learn, thereby creating loyal customers who just can’t get enough.
Here’s how it really works:
Email:
Find a topic of utmost interest to you. Demonstrate your true devotion by divulging your email address. Sign up for one, single, newsletter.
Wake up the following morning forced to sift through 45 spam emails received between the hours of 6 a.m. and 6:03 a.m. “You have asked to receive emails from Victoria’s Secret. If you have received this email in error, please unsubscribe here.” I DID NO SUCH THING!
But where is the information you actually want to receive? Silly you – you’ll have to go spelunking for the desired “promotion” under the filtered eponymous tab in the user un-friendly interface that is the Gmail web login.